Our Goals

What are our goals for the Outdoor City Market?

  • To provide a weekly ritual in downtown Rockford for residents and visitors to enjoy.

  • To promote the sale of locally grown or produced products.

  • To grow jobs and businesses by offering the opportunity for local entrepreneurs to test and refine their products, thereby encouraging business incubation or expansion of local businesses to downtown Rockford.

  • To provide an educational forum for patrons to learn the uses and benefits of quality, locally grown or prepared food products.

  • To make locally grown and produced food and other goods accessible to the community.