How do I become a vendor?

Anyone wishing to become a vendor must sign up for a free vendor profile and submit a completed application and be selected through an approval process. A completed application includes an application, photos of the product, photos of the booth set-up, and signed contract. To ensure a wide variety of goods at the market, the number of vendors in each product category will be limited. 


How local are your market vendors?

The Rockford City Market gives preference to vendors within a 150-mile radius. Local products receive priority. The event strives to work with local small business owners and entrepreneurs in the area.


How big is the booth space?

All booths are 10ft x 10ft spaces. Vendors can rent multiple spaces. Spaces are assigned by the market manager. Vendors will be charged for multiple spaces if vendor space need exceed 10ft x 10ft.


How much is the fee to participate?

The fee for each 10ft x 10ft space during the 2016 season is:

  • Prepared Food Vendor (full season) - FULL FOR 2017 SEASON
    May 19 - Sept 29: $650 ($600 if paid by April 14)

  • Art, Jewelry, and Other Processed Items or Foods (full season)
    May 19 - Sept 29: $500 ($450 if paid by April 14)
  • Art, Jewelry, and Other Processed Items or Foods (10 weeks)
    May 19 - July 21: $400 ($375 if paid by April 14)
    July 28 - Sept 29: $300 ($275 if paid by April 14)
  • Produce Farmer (per 5 week session)
    $50 per 5 weeks

Applications must be in by March 3 in order to be considered in time for Early Bird pricing. For those approved by March 17th, deposit and fees must be paid by April 14 in order to get that Early Bird discount.

The market requires a $100 attendance deposit from every vendor to ensure consistent attendance. The deposit will be returned in full within 30 days of the close of the Market provided the vendor participates in 90% of the selected Market season. Deposit is due with vendor fees once application is approved.


Is there electricity at the market?

Electricity is available at no cost but is limited and vendors with high usage may be required to supply generators. Vendors are designated spots based on their electric needs. These electric needs must be clearly stated on the application. Fines will be assessed if vendors exceed stated needs. All details are on the vendor application.


Do I need insurance?

Each vendor must submit a certificate of insurance proving they have coverage in the amount of $1,000,000 per occurrence / $2,000,000 aggregate. Vendors are required to have coverage the entire season of the market.


What kind of licenses/permits do I need?

It is the responsibility of the vendor to obtain and provide to the Market Manager copies of all licenses and permits required for the sale of the vendor's products at the Market in addition to the basic application.

Questions/concerns regarding food product regulations and/or licensing should be directed to the Winnebago County Health Department.

Vendors selling food or beverage items, baked goods, or giving samples must meet current Winnebago County Health Department food guidelines and have applicable operating permits. Vendors must keep a copy of these permits at their market stall at all times.

All Winnebago County health permits must be acquired two weeks prior to the event. For more information on health permits, contact Connie Scott at the WCHD at 815.720.4115 or


What happens if I don't get accepted after submitting an application?

All applicants will receive an email with their application status whether approved or denied.  Applicants are welcome to reapply for the 2018 season.


When will I find out if I got accepted?

Applicants will be notified of their acceptance status within 30 days after a completed application has been submitted. (Click here to see what needs to be included in the application.) If you have questions about your application status, please contact the vendor manager at or 815.977.5124.


How are corporations able to participate?

We welcome requests for sponsorship opportunities from these leaders of business. For more information on sponsorship opportunities, please contact us at


What can you tell me about the customers?

A survey of market customers shows 65% are 25-54 years old, 41% have children under 18, and they spend an average of $32 per visit.


Rules and Regulations

If you have additional questions on the Market's rules and regulations for vendors and performers, please contact the Vendor Manager at or 815.977.5124.
Click here to download the Rules and Regulations document