Anyone wishing to become a vendor must submit a completed application via and be selected through a committee approval process. Guidelines can be found at the bottom of this page.

***The 2019 Applications are now available!

To complete an application:

  1. Create a Profile on (free website, can be used to register for other markets throughout the U.S.)

  2. Fill out the application for the Rockford City Market in Rockford, IL and submit

  3. Upload photos of your product to or email them to

  4. Upload photos of your product and booth set-up to or email them to

To ensure a wide variety of goods to the market, the number of vendors in each product category will be limited. Vendors returning from the season before must fill out a new application and include photos of any new products that were not sold at the Rockford City Market.



Important application deadlines

  • For vendors who want to be eligible for early bird pricing, completed application must be submitted by March 1st. Vendors will be notified by mid March of their status and will have until the specified mid April date to pay to get the discount.

  • The deadline to get in an application to guarantee start on opening day is by the first Friday in April. Applicants will be notified of their status within 2-3 weeks of the April deadline and fees will be due by end of first week in May.

  • Applications for the second session (weeks 11-20) are due by the first Friday in June. Vendors will be notified of their status within 2-3 weeks of the deadline and fees will be due first week of July.

  • The committee meets throughout the season to go over any new applications but does not meet on a regular basis. If a vendor applies in the middle of a session they may not get a status right away or may be wait listed if the market is currently full. If you submit an application and don’t hear back within a month, please email the manager to ensure they received it. Applications for the current season will not be accepted after August 31.

This Beautiful Photo is Willrett Flower Company

This Beautiful Photo is Willrett Flower Company


The Rockford City Market is committed to creating a diverse marketplace with the highest quality, locally grown and produced products available (within 150 miles). Rockford City Market will not be bound to apply a particular set of selection criteria in every instance and reserves unconditional discretion to accept of refuse anyone as a vendor and will consider many factors when evaluating vendor applications. Vendors are selected through a committee approval process. 

Priority will be given to:

  • Local farmers and producers (with 150 miles) who bring product to the market that is 100% grown and harvested on farmland they own and/or operate.

  • Vendors who create high quality, unique or unusual items not already well-represented at the Market.

  • Businesses with potential for growth into storefronts in local commercial districts, or products with the potential for commercialization.

  • Prepared food vendors with limited menus that meet one or more of these criteria: 1.Start-up with potential for incubation; 2.Existing downtown business; (for north end: Existing business that is located in the north end commercial district.) 3. Unique or ethnic food. Preference will be given to foods made from fresh healthful ingredients. Approved menus must be adhered to unless pre-approved by committee.

  • Vendors from the previous season whose continued presence at the market successfully aligns with the market's mission.

  • Vendor priority will be given to full season applicants, returning applicants, and then new applicants based on product. Prepared food space is limited.

PLEASE NOTE:  Vendor booths are reserved for vendors with locally grown or produced products and are not available for services, political organizations or campaigns, franchises, third party/direct sales or hostess companies, or not-for-profit organizations. The only exception to this is not-for-profit organizations who grow produce may be admitted with committee approval.


If you have additional questions on the Market's rules and regulations for vendors and performers, please contact the market manager at or 815.977.5124.